Work

Selected work,2006 to today.

Platform and launch design at Samsung, the AR shopping flow at Amazon, and a two-person studio where I own everything but the code.

01Samsung Electronics · Gear VR global launch

Samsung Gear VR: setup and multi-device UX

Cut the first-time setup of Samsung's VR headset from 13 steps to 5, and designed the 3D interaction patterns that let one experience move between the headset and the phone for a global audience of first-time users.

13 → 5setup steps across headset and phone

7Munits sold in the first quarter after launch

2international patents filed from this work

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02Amazon · 2022–2023

Amazon: View in Your Room

Rebuilt the first-time experience of View in Your Room, the AR feature in the Amazon Shopping app, from an 11-step onboarding to 6, and refreshed the mobile design system underneath it after the Sketch to Figma migration.

11 → 6onboarding steps before the first AR placement

150M+customers on the app the mobile design system serves

Sketch → Figmadesign system refreshed and re-documented

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03DNNR Tech · 2024–present

DNNR Tech: everything but the code

Co-founded a two-person studio with 20+ consumer apps live on iOS and Android. I own product strategy, UX and interaction design, brand, store presence, content, and operations; my co-founder writes the code.

20+apps live on iOS and Android

115KiOS installs of TJ Near & Hot in its best 12 months, all organic

1.9 → 4.4★TJ Near & Hot App Store rating, July to October 2026

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04Samsung Electronics · Tizen mobile launch

Tizen OS: platform design system and core apps

Led OS-level interaction principles and the Tizen design system across phones, watches, TVs, and appliances, and designed the core multimedia experiences, Gallery and Photo Editor, with my own hands.

4device categories on one set of principles: phone, watch, TV, appliances

2core apps designed hands-on: Gallery and Photo Editor

1design system, documented and reviewed against across teams

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DNNR Tech · 2024–present

Co-founder. Product strategy, UX/UI, brand, store presence, content, and operations for every app; my co-founder builds them.

2024–present Co-founder · Product and UX designTwenty-plus consumer apps live. Vision, product strategy, UX and interaction design, brand, App Store and Google Play assets, content and social, user feedback loops, and operations.Mobile0 → 1Brand · Store · ContentRead the story DNNR Tech

Amazon · 2022–2023

Product designer on the Amazon Shopping app: the AR View in Your Room flow and the mobile design system under it.

2022–2023 Product designerRedesigned the first-time flow of View in Your Room from 11 steps to 6 and refreshed the mobile design system after the Sketch to Figma migration.ARDesign systemOnboardingRead the story Amazon

Samsung Electronics · 2006–2022

Sixteen years of system-level UX across mobile, wearable, TV, and VR; lead senior UX/UI designer, mentoring a team while designing core experiences myself.

2006–2022 Lead senior UX/UI designerSystem-level UX for global consumer products across mobile, wearable, TV, and VR. Gear VR setup and multi-device UX; Tizen OS design system and core apps; mentored and led designers while contributing as an IC.OS · PlatformVRDesign systemTeam leadRead the story Samsung Electronics

Tizen mobile launch Tizen OS: platform design system and core appsLed OS-level interaction principles and the Tizen design system across phones, watches, TVs, and appliances, and designed the core multimedia experiences, Gallery and Photo Editor, with my own hands.OS · PlatformDesign systemTeam lead Samsung Electronics

20+ apps. Two people. One brand.

Every app here is live on the App Store and Google Play. I own the product, UX/UI, brand, store listing, and content for each; my co-founder builds them.

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